Three tools, one for each step of how I actually run brand work — diagnose, architect, execute. Each tests whether that piece of strategic judgment can be encoded and run at scale, not just described in a case study.
Live tools
01
Brand Intelligence Toolkit
A structured audit tool for homepage clarity, positioning, differentiation, trust, and conversion — built on an explicit strategic rubric, not generic AI commentary. I built this to test whether a defensible brand framework could be encoded and run at scale.
Extracts headings, claims, proof points, and CTAs · scores against eight strategic categories · outputs a prioritized, executive-ready action plan.
Give it a product and its closest competitors, and it generates distinct category theses — not variations on one idea, but genuinely different strategic bets, each with what it wins, what it costs, and who it puts you up against. Built to test whether category-creation judgment could be encoded the same way the audit rubric was.
Reads the product & competitive set · diverges into 2–3 distinct framings · flags the strongest overall bet with honest tradeoffs on every option.
2–3 category theses with tradeoffs + recommendation
03
Technical-to-Buyer Translator
Describe what a product technically does and list the buyers who need to understand it. It holds one core technical fact constant, then translates it into value-prop copy for each buyer — in their language, without losing what's actually true. The same move behind the Ekso Bionics case study: one brand spine, two buyer narratives.
Fixes the core technical claim · writes a distinct headline & value prop per buyer · flags the real risk of overclaiming in each translation.