Field notes on positioning, naming, and brand strategy.
Practical essays from 15 years of building brands for robotics, healthcare AI, and neighborhood businesses. You get one email when a new essay is out. No roundups, no filler.
What you’ll get
Templates and worked examples for positioning, messaging, and naming, built from real projects.
Straight answers on cost, naming, and rebrands, written for owners.
What worked and what didn’t at CalmWave, Ekso Bionics, and other brands I’ve built.
I’m Ashley Pola, a brand and narrative strategist based in Walnut Creek, California. I’ve spent 15 years in brand and marketing, the last seven leading it for healthcare AI, medical device, and robotics companies including CalmWave, Vave Health, and Ekso Bionics. Today I work with startups, small businesses, and established companies on positioning, brand identity, and narrative.